6 Reasons Why You Need to Hire a Remote Growth Marketer
What do Buffer, Moz, and Canva have in common, other than being great tech companies? If you said they succeed with remote growth talent, you are exactly right. We’ll tell you why they do it and how your business can benefit from hiring a remote growth marketer.
The trend towards remote and distributed work is defining today’s workplace and transforming business models in many industries. This is not surprising given the widely acknowledged positive effect of remote work on employee productivity, morale, engagement, and loyalty, among other things.
Startups and established companies are increasingly hiring freelance, contract, and full-time remote professionals as they recognize the value placed on flexibility by today’s workforce.
Growth marketing lends itself to remote work more than most other jobs. The growth marketer role is highly technical and data-driven, so it’s relatively easy to track progress and evaluate performance in a remote setting.
Working remotely also allows growth marketers to have ownership of their work environment and maintain focus and creativity needed to drive massive results. In fact, many growth marketers prefer to operate remotely because it is how they can achieve what Mihaly Csikszentmihalyi called a state of “flow“.
So, if you are looking to add a growth marketer to your team, here are six great reasons to hire a remote one. And for more tools for remote work, here are some that you can check out.
1. You Want to Attract Top Growth Talent for Your Business
Growth. Everyone wants it these days, making the growth marketer role extremely hard to fill. That’s why companies are increasingly hiring remote as a way to find the best growth talent for their business. The ability to recruit a growth marketer anywhere in the world means that you can maximize chances of finding the best person for your team.
Buffer, Zapier, Toptal, and many other companies with a fully distributed culture successfully employ remote growth marketers and entire growth teams, as validated by their scale and performance.
But you can win with remote growth talent even if you are not an all-remote company. Just ask MOZ. Its growth team is distributed, with all team members based outside its main office in Seattle.
For startups without an established brand, remote hiring is even more important. If you are located in a tech hotbed like San Francisco, New York, London, or Berlin, the chances of your business being able to stand out and get noticed by the top growth marketers in the local market are slim.
Instead of settling for what comes your way locally, attract a top-quality growth marketer independent of location by letting him or her work remotely.
A similar problem is faced by startups in less developed markets of Eastern Europe, Southeast Asia, and Latin America that are aiming to reach global scale. They may struggle to find the right growth expertise locally and opt for remote hiring in order to tap deeper talent pools in more established markets.
Consider Grammarly, the maker of a hugely successful smart writing application that just raised $110 million. In 2012, the Ukraine-founded startup contracted a San Francisco-based growth marketer Yuriy Timen to help it grow engaged user base globally. Having delivered strong results and gotten to know the company, Yuriy eventually came on board full-time and has since taken Grammarly to over 8 million active users on Chrome alone.
2. You Need to Access Specific Expertise
Companies in the scaling phase may need to hire a growth marketer on a short-term basis in order to access specific expertise not available within their team.
Sure, you can probably master everything yourself, but you simply don’t have the luxury of using your company as a learning experience. And with time being the most valuable asset for a startup, fast access to expert knowledge can help you accelerate growth wins.
So when you need serious expertise in an emerging channel or tactic, it’s advisable to bring in a growth marketer with a proven track record in the area to help you hit the ground running.
3. You Are Entering a New Geographic Market
If you want to quickly build a significant presence in a new geographic area, you need to hire a local growth marketer. Domestic growth playbook doesn’t always apply in international markets, particularly in non-English speaking ones, so companies prudently rely on local growth talent.
Take Canva, for example. The Australian company behind the eponymous graphic design tool hires local growth marketers in large markets, such as Indonesia, Russia, and Brazil to drive its growth. It offers a 6-month contract with the possibility of additional project work, depending on performance.
Similarly, Good&Co, a successful workplace platform, is hiring growth hackers in Israel, Russia, and Bulgaria to help it penetrate those markets. These are also contract positions that offer a possibility of moving to the home base in San Francisco in the future.
4. You Want to Optimize Costs
Regardless of whether you are a bootstrapped or a funded startup, you watch your costs. It is, therefore, common for companies to turn to remote workers to find a way around budget constraints.
For one, the cost of hiring growth marketers is substantially (20-30%) lower once you go outside the hot tech markets and even more attractive if you consider international talent. In Israel, for example, you can hire an experienced growth hacker for half of what you would in Silicon Valley.
Hiring a remote growth marketer on a contract basis helps you achieve cost advantages relative to a full-time onsite hire. If you source remote talent using a talent marketplace, you don’t incur recruiting costs which can run into tens of thousands of dollars.
By taking on temp staff, you contain your overhead and avoid high termination costs. And you don’t have to give away equity, which is typically the case even for junior growth roles.
5. You Want to Prove the Growth Role
Startup founders are optimistic by nature. They see great growth prospects for their business; otherwise, they wouldn’t be doing it. So, it makes sense that after achieving product/market fit, they rush to hire for growth.
Yet, hiring into a full-time growth marketing role that is unproven is a poor business decision and can turn into a costly mistake.
First, not every startup can scale or scale well. When you are thinking about hiring a full-time growth marketer, the math is simple: will he or she help your business generate incrementally more revenue? Working with a remote expert on flexible terms can help you justify your growth assumptions and validate investment into a full-time employee without getting ahead of yourself.
Hiring full-time resources too early is a trap that startups fall into quite often. Just one case in point is Buffer’s mistake of rapidly building out a team ahead of revenue and then having to lay off 10% of its workforce a few months later when growth did not materialize fast enough.
Working with a contract growth marketer also helps you discover growth levers for your business and thus better define the skillset or specialty needed in a full-time hire. And that’s because not all growth marketers are born equal.
6. You Are Trying to Gain Traction
A remote growth marketer can also be brought in on a part-time basis to help you with getting to the product/market fit.
In the early traction phase, a growth marketer can help you with user and usability testing as well as outreach campaigns to support early brand advocacy and community building. He can also conduct tests to better define potential customer base and traction channels and embed virality in your product.
A growth marketer can also help you engineer a successful crowdfunding campaign or effectively launch your product through distribution platforms, such as Product Hunt and Betalist, to get a solid first group of users who can steer your startup towards a product/market fit.
Early stage startups need help with getting off the ground, but usually they don’t need a full-time growth marketer. Using part-time, remote talent enables them to access much needed growth expertise, while maintaining operational and financial flexibility.
When it comes to hiring a full-time growth marketer, remote may not be the right option for every company. Before you make that decision, you need to make sure that company leadership has embraced the benefits of remote work and is ready to manage the work in a different way.
And you need to understand how the remote approach to work can be scaled because if your growth marketer will be the only remote employee at the company, it likely won’t work.
There are many good reasons why startups and established companies should hire remote growth marketers. And with the advent of communication, collaboration, and management tools, making remote work has never been easier.
So, next time you are looking to add a growth marketer to your team, you should strongly consider the advantages that remote talent offers.
Looking for remote growth talent?
Find vetted growth marketers at Growth Engineers.