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    Growth Engineers Blog

    12 That Will Make You A Better Growth Marketer Fin

    12 Podcasts That Will Make You A Better Growth Marketer

    Whether you’ve hit a rough patch in your journey or you are simply a curious mind looking for different strategies and angles to drive growth, podcasts provide a great source of inspiration. Hearing firsthand from accomplished marketers and entrepreneurs who have gone through a similar path is like having a coach or a mentor next to you.

    Growth marketing is as much about strategy as it is about specific tactics. So, when choosing podcasts for this post, we included those that provide insights on specific marketing topics as well as those that provide you with a broader perspective on growth, which is a necessary foundation for any successful growth marketer.

    Without further ado, let’s jump into the list.

    Advertising Influencers

    Host: Ander Frischer, Marketing Educator at Instapage

    Launched in late 2016, this newcomer on the podcasting scene is making waves in the growth marketing community. It features weekly conversations with top-tier marketing professionals from some of the most visible companies in Silicon Valley, including Segment, Hired, and Udemy, among others. These talented and seasoned growth marketers share their stories of breaking through the noise to build respected brands and successful businesses.

    Ander is a fantastic host who draws his guests into high-level strategic discussions on the future of growth marketing and dives deep on tactical topics, like sequential advertising, multi-level attribution, and scaling paid acquisition channels.

    Advertising Influencers raises the bar by delivering high-quality content on state-of-the-art growth marketing practices you won’t find anywhere else. So, even if you are an experienced professional, you should definitely check out this podcast.

    Ander Frischer interviews Tyson Quick, Founder and CEO of Instapage
    Ander Frischer interviews Tyson Quick, Founder and CEO of Instapage
    Source: Instapage.com

    B2B Growth

    Hosts: James Carbary and Jonathan Green, Head of Biz Dev at Sweet Fish Media

    B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing, content marketing, marketing technology, social media, and many more.

    The podcast almost daily delivers short episodes packed with a range of specific ideas and tactics you can apply to your situation. If you are a growth marketer in a B2B space looking for a solid content in an easy-to-digest form, this podcast is for you.

    ConversionAid Podcast

    Host: Omer Khan, Founder & CEO at ConversionAid

    If you want to learn what it takes to build, launch, and grow a successful SaaS business, you cannot miss this podcast. Each interview with an accomplished founder provides insights into their business decisions and the nitty gritty of what they did to grow their businesses.

    Omer is a professional, likeable, and knowledgeable host who knows how to ask the right questions in a manner that gives his interviews a natural feel. He is passionate about helping entrepreneurs and keeps his lineup of impressive guests diverse to uncover stories from companies of different sizes, in different product areas, and with different growth strategies.

    The Foundr Podcast

    Host: Nathan Chan, Editor-in-Chief & Publisher of Foundr Magazine

    With an easygoing and authentic style, Nathan has amassed a loyal following for his podcast which features high-profile founders from some of the fastest growing companies out there.

    Nathan is the master of doing killer interviews that deliver heaps of gold for his listeners on how to get traction and scale businesses in different sectors. Being an entrepreneur himself, he digs deep with his guests into the day-to-day challenges that founders face as they grow their business.

    This podcast is distinct in that it brings guests from around the world to inspire success for those outside the US who aim to make it on a global scale. And it has recently launched a unique episode format called Foundr Incubator, which is structured as a live coaching session between an ambitious Foundr community member and an experienced entrepreneur.

    Greymatter

    Hosts: Josh Elman, Elisa Schreiber, Casey Winters (all – at Greylock Partners)

    Greymatter podcast is produced by the VC firm Greylock Partners and offers perspectives and stories from some of the world’s top technology entrepreneurs and business leaders. These company builders share personal and insightful lessons while shedding light on common challenges in the entrepreneurial journey.

    With hosts that have a wealth of experience in growth roles (Josh at LinkedIn, Facebook, and Twitter and Casey at Pinterest and GrubHub), the conversations go deep into specific strategies and tactics that companies use to solve their growth and operational challenges.

    This podcast also features a 20-lecture class on entrepreneurship called Blitzscaling which was taught at Stanford University by Reid Hoffman, Allen Blue, Chris Yeh, and Greylock Partner John Lilly. Blitzscaling is a strategy in which a company pursues hypergrowth in a way that’s tactically inefficient in terms of capital and other resources, but is strategically essential in capitalizing on a large and attractive market opportunity.

    Casey Winters chats with Julie Zhou, former Director of Growth at YikYak
    Casey Winters chats with Julie Zhou, former Director of Growth at YikYak
    Source: Greylock.com

    Growth Everywhere

    Host: Eric Siu, CEO at Single Grain

    Growth Everywhere is a weekly interview series with leading entrepreneurs and marketers where they share their lessons, successes, and failures in growing their businesses. Companies featured on the podcast range from those in the early growth phase to those that have reached massive scale.

    With a direct and to-the-point approach, Eric keeps the discussion easy to follow and highly engaging. Being a growth marketer himself, he digs deep with his guests on the specific growth channels, strategies, and tactics they used to drive growth. If you are looking for high energy interviews with lots of actionable takeaways on strategies and execution, this podcast is for you.

    Growth Mapping Podcast

    Hosts: Aaron Agius, Co-Founder at Louder.Online and Sujan Patel, Co-Founder at Web Profits

    Hosted by growth marketers with a track record of success, this podcast is designed to be a no-BS guide to customer acquisition and growing your business. Each episode is 15-20 minutes long and covers one topic that will move the needle in your marketing efforts.

    Both Aaron and Sujan run large growth marketing agencies and share invaluable insights from their daily client work on how to boost SEO, write great content, crush it with paid, or excel in your PR efforts. If you are looking for practical marketing strategies and tactics to help your startup break through the noise and grow in competitive markets, this podcast must be on your favorites list.

    The Growth Show

    Hosts: Kipp Bodnar, CMO at Hubspot and Meghan Keaney Anderson, VP of Marketing at Hubspot

    The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. In each episode, one of the hosts sits down with a different entrepreneur who has achieved remarkable growth to unpack how they did it.

    The podcast gained popularity under the stewardship of the former Hubspot CMO Mike Volpe, and today’s hosts are staying true to the brand with a positive approach, candid and casual atmosphere, and simple conversations. If you want to understand how some of the most successful brands and leaders have built their businesses, this podcast is a great way to do it.

    Marketing School

    Hosts: Neil Patel, Crazy Egg and Kissmetrics, and Eric Siu, CEO at Single Grain

    Marketing School delivers a daily dose of growth marketing tactics and tips that you can put to use right away. With most episodes being under 10 minutes, the delivery is quick and to the point.

    In each of the more than 300 episodes, Neil and Eric delve into a very specific “how to” marketing topic, such as how to use Gmail ads, how to rank in Google Image search, and how to create webinar content. So, if you are looking for short, actionable tidbits from proven growth marketers that you can apply in your business, look no further than this podcast.

    Mixergy

    Host: Andrew Warner

    With over 1,400 episodes, Mixergy is one of the longest running startup podcast series. Andrew himself had experienced early entrepreneurial success and created Mixergy as a way to help ambitious people to learn from seasoned founders.

    Andrew brings on guests with varying backgrounds and there is always something to learn from either an origin of the story, business model, customer approach or success and struggles. A charismatic host, he is always prepared and unafraid to ask difficult questions to provide listeners with specific, actionable advice they can apply to their business and life.

    If you are looking for an inspiration on how to grow personally and your business, Mixergy is a must-add to your podcast feed.

    Social Pros

    Hosts: Jay Baer, Founder of Convince and Convert, and Adam Brown, Executive Strategist at Salesforce

    Social Pros features weekly episodes with social media practitioners from small and large companies sharing the latest trends and ideas. The podcast delivers inside stories and behind-the-scene insights into how leading companies set up, operate, and measure their social media programs.

    Jay Baer, an award winning author with over 20 years of experience in digital marketing, is a highly knowledgeable and engaging host who gets to the meat of what’s going on in the social media space, providing listeners with practical takeaways on new platforms, strategies, and tactics they can apply in their own business.

    If you want to stay up to date on the rapidly changing world of social media and learn about new opportunities to engage with your target audience, this is exactly the podcast that you need.

    Traction Podcast

    Host: Jay Acunzo, Creative In Residence at NextView Ventures

    This show, hosted by an award-winning podcaster who previously held marketing roles at Google and Hubspot, explores and shares the stories of all the creative, unusual, and clever ways that entrepreneurs find early results.

    Episodes feature founders of companies like LinkedIn, Mattermark, and Behance, as well as NextView Ventures’ portfolio companies, all sharing openly about their early challenges and progress.

    Jay focuses on the practical things that founders did at the earliest stages to gain traction and grow their businesses. Each episode is well produced and Jay is a genuine and warm host who really connects with the guest and gets to the heart of the story.

    This is our take on it. There are other great podcasts out there, and we’d love to know what you listen to for inspiration and insights as a growth marketer.

    Looking for a growth marketer job?

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    • Good Stuff. I have some new podcast I have to add to my repertoire. Have you ever listen to the social media examiner? I’ve gotten a lot of great tips from Michael Stelzner. Thanks for sharing. Cheers!